Today, sun exposure has become an outstandingly increasing concern; the sun’s deceivingly joyous beaming rays are not so blissful at all. With rising skin cancer rates, the American Cancer Society states that more than 1 million cases of non-melanoma skin cancer diagnosed yearly in the United States are considered to be sun-related.* Yes, it is true that the sun enables vitamin D synthesis, but ask yourself, “what are the alternatives, and what can I do to stay protected and keep my skin looking young?” The sun’s effect on skin is far greater than simply what is revealed to the naked eye, pigmentation, light or dark spots on the skin, altered texture and all together, the skin’s structure can be altered are some, but most alarming is the risk of skin cancer.
When the skin is bare to the sun, it begins to stimulate melanin production enabling the melanin to move closer and in greater amounts to the surface of the skin as a defense mechanism. As a result pigmentation develops on the skin as one of the visible consequences. As the skin comes in contact with UV rays, they harm the skin on several levels. There are rays that are absorbed which are the UVA rays, and they are responsible for damaging the dermis layer of the skin, largely accounting for skin aging that shows itself over some time. The UVB rays that are reflected by the skin are responsible for tanning or burning the skin, and their effect is much more harmful because they are cancer causing. Any way put, the sun is not beneficial for the skin, according to Dr. Peter T. Pugliese, the first changes produced in the skin by UVB and UVA are in the altered biochemistry of DNA, cell membrane disorders, effects on enzymes and other proteins and amino acids. In addition, there is a massive amount of free radicals introduced into the body causing the destruction of healthy skin cells.**
It is critical for us to understand and educate others on the importance of the precautions that can be taken to protect ourselves from the sun because many of its effects can be irreversible. First and foremost try to stay out of the sun, if not wear a hat, the larger the better, wear sunglasses, carry an umbrella, cover your shoulders and neck with a thin scarf, but most importantly make sure you have sun protection on your skin during daylight. Do not be deceived by the clouds, UV rays are still just as active.
I for example, even on days when I am not certain if I will be outdoors, I know that I am always protected because my day time treatment serum not only lifts and nourishes, but it has a sun protection factor (SPF) of 20. The Lift Perfection + SPF 20 Serum is a great one step option to treat and repair the skin with the action of peptides, green tea, pomegranate, cranberry and yarrow extracts. Another option for the beach goers and those who simply can’t resist the sun is the Soy Doctor Ultra Light Moisture Screen SPF 30; it protects the skin while treating it with soy isoflavones, hippophae berries, vitamin C and many other antioxidants to combat free radicals.
Nature Pure Labs has dedicated a significant amount of time raising awareness about the importance of sun protection in addition to developing formulations that can offer alternatives to consumers. It is vital for the body to intake vitamin D, which the sun can cause the body to synthesize, but you no longer need to with the Advanced Repair Complex. The complex induces the skin with a significant vitamin D dose in addition to it’s other anti-aging ingredients including hippophae, nature’s exclusive source of omega-7, peptides, vitamin F and A and essential fatty acids to mention a few as it works to repair the skin matrix to insure a healthy, smooth and radiant complexion. Many products the company creates focus specifically on repairing skin that is aged or damaged because of years of accumulated sun exposure. Nature Pure offers options to stay protected and opportunities to repair and reverse what is possible by means of the most advanced regenerative, brightening and nourishing treatments.
Skin that is protected from the sun can better sustain its healthy, vibrant and youthful appearance.
References:
*http://www.cancer.org/Cancer/CancerCauses/SunandUVExposure/skin-cancer-facts
**Pugliese MD, Peter T. (2001). Physiology of the Skin II: An Expanded Scientific Guide for the Skin Professional. Carol Stream, Illinois: Allured Publishing Corporation.
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